Programme

Thursday, October 15, 2009

The workshop "The New Rules of Marketing & PR" will take place from 09:00 to 16:30.

You will learn why web marketing is different and why the old marketing rules no longer work. Direct contact with your customers and suppliers is now a must. In a step-by-step approach you will develop a practical and actionable online marketing strategy during this workshop, to directly communicate with your target audience.

Topics of The spark event

1. Internet Marketing
in the old days, marketing was equal to advertising, one way communication. Internet has totally changed this.

David Meerman Scott shows us the new rules of web marketing.

2. Working with people and reach your buyers directly
Many websites are self-centered and communicate on business and product level. It is more effective to think from the perspective of the buyer and understand the language they speak.

David Meerman Scott deals with the sales process, learns you how th write for your customers and prevent the nonsense language that is often used on the web.

3. You are what you publish
A beautiful website dedicated to your customers is a good start. But what if not all of your potential customers are able to find your website? How do you get them to your website?

Customers read BLOG's, visit forums and chat rooms, use search engines. How do you reach them?

David Meerman Scott discusses the technologies and methods for your customers to communicate, such as e-books, social networking, viral marketing and more.

4. Develop an online marketing strategy
Now that you understand how your customers can be reached directly, you learn how you formulate a coherent online marketing strategy?

David Meerman Scott will help you draw up your own online marketing plan.

The language of the workshop "The New Rules of Marketing and PR" will be English.